Storytelling via Motion Capture
As a content provider, we are adamant that storytelling is one of the most powerful ways to engage with consumers – and it should be at the core of your content strategy.
Laying down the foundation
We are also very aware that every client – and its audience – is different. Because of this, we’ve made it our mission to be adept at capturing 3D motion. Every take is repeated 4 or more times during the motion capturing process.
Foundation always come first. Rushing ahead without having a solid plan is a recipe for disaster.
Establishing brand credibility is incredibly important, and should be the underlying objective of any production. Authenticity can be established by being original, being distinctive, producing content of high quality consistently, and by providing a superior product or service. Good 3D Animation content can help with all of these.
Bringing commercials to life is quick-and-easy
TV commercials have grown increasingly elaborate in recent years, the undertaking that goes into the 60 seconds or less is incredible.
Unfortunately, the loss of time and budget committment to the process, including days worth of travel and few days afterwards to sift through the data could mean upwards a full working week at times, which is painful when you have limited time and budget.
Life changing technology
Using motion capture assets has dramatically trimmed down the time commitment required for this critical part of the creation process, which means you can create work of the same quality in a fraction of the time.
The flexibility
The flexibility means quicker commercial production, but it also opens the door to further experimentation. Unshackled from the budget constraints, creators can try out some truly out-there ideas.
From script to screen
Even if an ad doesn’t have a character mocap requirement, the studio can use the technology for proof-of-concept clips, previsualization, and animatics. The whole production pipeline benefits from this new and simple approach to the motion capture process.
Building character
If you want to have believable animation within the timeframe a commercial production gives you – and that’s a very short timeframe – it makes sense to move forward quickly. AAAnimators motion assets give you that option.
AAAnimators is a powerhouse animation studio that has a long history of Film, Game and VR production. With over a decade of projects under our belt there isn’t a lot we haven’t seen. We’ve been a trusted partner on some of the largest grossing Films and Video Games.
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aaanimators.inc [at] gmail.com